About
I turn dense operational logic into interfaces people can use without thinking about it.
I’m a product designer with 15+ years across agency and in-house teams, the last 8+ in product design for e-commerce, fintech and complex B2B platforms. Most of my work is orders, markets, roles and edge cases.
Today I’m Senior / Lead Product Designer at WONGDOODY in Belgrade, leading design on a B2B e-commerce platform for a global agriculture company, and working for clients including AGCO, HKI Online and Omantel. Before that I founded and led HelloFresh’s first cross-platform design system, was the sole designer at DSTOQ, and designed Humanity’s mobile apps.
I started in advertising as a graphic designer and art director at Ovation BBDO and Fullhouse Ogilvy. That is still where my eye for images, art direction and storytelling comes from.
How I work
End to end
Research with users and operators, flows and wireframes, polished UI in Figma, and close work with engineers through to production.
Complex B2B workflows
Ordering, dashboards, checkout and cross-sell, and information architecture that holds up across many markets.
Design systems
Component libraries, tokens, documentation and adoption across teams, from HelloFresh’s cross-platform system to shared patterns across regional markets at WONGDOODY.
Leading and aligning
Leading small design teams, running design reviews, and aligning business, product and engineering stakeholders.
Based in
Belgrade, Serbia (CET)
Open to
Remote and contract work
Languages
Serbian (native), English (fluent)