Lead Product Designer · 15+ years in design, 8+ in product · B2B e-commerce, fintech, design systems
I turn complex eCommerce, fintech and B2B flows into products people finish.
Previously at HelloFresh, DSTOQ and Humanity. Now lead designer on a B2B e-commerce platform for a global agriculture company at WONGDOODY.
Based in Belgrade (CET) · Open to remote and contract work
+230%
add-on revenue in a one-month A/B test · HelloFresh
+200%
monthly site users · mBrainTrain
175k+
locations using it · Humanity
Selected work · 2015–2026
AGCO
01
2023 — 2024
WONGDOODY client · Agriculture · Navigation
One shared home for users of 21 agricultural brands
HelloFresh
02
2019 — 2022
Meal kits · eCommerce · Growth
+230% add-on revenue by bringing the market into the weekly order flow
DSTOQ
03
2018 — 2019
Fintech · Onboarding · Brand
Turning micro-investing into simple decisions for first-time traders
mBrainTrain
04
2018 — 2019
Neurotech · Brand · Web · Art direction
+200% monthly site users after a rebrand for new markets
Humanity
05
2015 — 2018
SaaS · Mobile · Scheduling
Employee scheduling for 175,000+ locations, rebuilt for mobile
Order management
06
2023 — Now · Case study in progress
WONGDOODY · Global agriculture company · B2B e-commerce
Lead designer on order review and submit, order history, order confirmation and communication preferences, with one shared set of patterns across the platform’s regional variants.
About
Product designer with 15+ years across agency and in-house teams, the last 8+ in product design for e-commerce, fintech and complex B2B platforms.
At HelloFresh I founded and led the first cross-platform design system, used by around 20 designers, and designed the add-on flow that grew add-on revenue 230% in a one-month A/B test. I was the sole designer at DSTOQ and designed Humanity’s mobile apps. Today, at WONGDOODY, I lead design on a B2B e-commerce platform for a global agriculture company: I unify patterns across regional markets, run design reviews and align client business, product and engineering teams. Other WONGDOODY work includes a web platform for HKI Online, from the 2024 pitch through 2026 delivery, and dashboard UX for the Omantel super app.
Outside product work I make images: art direction, branding and packaging. Curious designer, image maker, storyteller.
Experience
WONGDOODY
Senior / Lead Product Designer · AGCO, HKI Online, Omantel
2023–today
Cookpad
Senior Product Designer (contract)
2022
HelloFresh
Senior Product Designer
2019–2022
DSTOQ
Senior Product Designer
2018–2019
FinLeap
Digital Product Designer
2018
mBrainTrain
Art Director (freelance)
2018–2019
Humanity
UI/UX Designer
2015–2018
Ogilvy, BBDO and others
Art Director, Graphic Designer
2009–2015
Contact
Let’s make it work.
Belgrade, Serbia (CET) · Remote and contract
© 2026 Uroš Nešković
Product design · Art direction