MBrainTrain

mBrainTrain is a company with the main purpose of supporting brain research and improving quality of life through EEG software and hardware development. As a group of world-renowned experts, we strive to transfer innovations and novel ideas from laboratories to real life, make them available for a broader population, and show that the future is already here.

My role

I led the rebrand: logo, website and packaging. I art-directed the product renders together with a 3D artist and organised the team photoshoot.

The task

As the company grew and sales increased, mbt started to expand to other markets. With a top-of-the-line product already in place, there was a need to improve design and visual communication. After analysing the existing online and offline presence, we decided the redesign should include the logo, website and packaging.

Photoshoot and 3D modelling

The new website and marketing material required a better presentation of the product. I worked closely with a 3D artist to deliver eye-catching, accurate renders of the cap and EEG device.

A photoshoot was organised to better represent the team.

Website creation

With all materials ready, we put together the website. A pastel colour palette gave it a premium look that matches the product itself.

Conclusion

After a year of implementing an integrated marketing approach and application of the new branding through digital and direct marketing channels (packaging, promo material, appearance at conferences and workshops, direct mailing), the brand had a significant rise in visibility and brand awareness. The website exceeded the set goals with 200% growth of monthly site users, and 227% rise in the number of monthly sessions. At the end of 2018, the website brought in the first sales made entirely through the website.